Jackie Camacho: A “Pilotina” Cancer-Survivor Now Living the Amazing Life Aligned with Her Passion in Marketing

Jackie was born in Mexico City and moved to the USA at age 14 where she learned English in just one year. We chat with Jackie about her journey to entrepreneurship and she also shares the 5 Types of Marketing she developed where every marketer would find very valuable and informative.

Jacqueline Camacho-Ruiz, CEO of JJR Marketing

Jacqueline Camacho-Ruiz is an award-winning entrepreneur, international speaker, philanthropist, and author of ten books. She is the founder of The Fig Factor Foundation focused on unleashing the amazing in young Latinas and the creator of the Today’s Inspired Latina book series and international movement. Jacqueline is a regular guest on TV, radio and print publications. As a two-time cancer survivor, Jacqueline possesses wisdom about a life well beyond her years. She is one of the few Latina small airplane pilots in the US.

Listen to or download the audio Podcast via Soundcloud

Show Transcript:

Jesse Stoddard:         00:00            Okay, I have Jackie Camacho. Thank you so much for being on the line with me today. I appreciate you being on the show.

Jackie Camacho:        00:06            I’m excited. Thank you for the invite.

Jesse Stoddard:         00:09            Excellent. So, if you don’t mind, I would love it if you could give us a little background on yourself, kind of fill in the gaps of the introduction and share your journey with us. I’d love to hear more about it.

Jackie Camacho:        00:21            Wonderful. Came to the States when I was – I said came to the States because that was a new beginning for me, at the age of 14 and I learned English and German within a couple of years. I was really devoted to education in school and at the age of 23, I had a kind of ventured off and done some sales jobs. I just realized that I was very passionate about inspiring people. So I took the plunge and I decided to start a marketing agency at the age of just 23 when a lot of people would say to me, “how can you do that if you were 23, you’re super young, you just came to the States like eight years ago, and then on top of that or – nine years ago, and then on top of that, you are creating a communications agency in a language that you didn’t?” And I said, well, those are all valid points, but what I realized is that I had a fire in my belly that was bigger, that I wanted to make an impact in this small businesses. And now, I am celebrating 12 years as the CEO of a marketing – full service marketing public relations agency here in Chicago. That’s a little bit about my journey from coming here to the marketing world.

Jesse Stoddard:         01:49            That’s awesome. I’m sure it wasn’t always easy. Did you go through some struggles there in those 12 years?

Jackie Camacho:        01:55            Yes. Actually at the age of 21. I was diagnosed with cancer, which was a couple of years before I started the agency, and then at the age of 23, as I was embarking on my first ever client experience, I was leaving that meeting, they had decided that they were going to hire me to do their marketing and I ate an Indian spice that caused my basically my system, my body to react in such a way that I ended up being hospitalized for two weeks, 40 doctors to eventually realized that I had a condition that I was born with that happens in one out of 150,000 people in this part of the world. It happened to be a precancer, and it was behind my liver. In other words, I was a time bomb because I was born with this condition. I was a time bomb, had I not eaten that spice at that Indian restaurant for my first marketing client, I wouldn’t be here today. I mean, the prognosis was no more than three years. It’s like winning the lottery twice backward. And then realizing that that whole thing actually saved your life and that’s the reason why you’re here.

Jesse Stoddard:         03:16            So because you ate that, that was alerted them to what you had, you wouldn’t have known otherwise.

Jackie Camacho:        03:22            Yeah. It was something in my digestive system that I was born with and the spice and the intensity of the spice caused all kinds of weird, unusual symptoms that lit 40 doctors in two different hospitals scratching their head like “what’s going on?” to finally realized that I was apparently, I was one of the lucky people that had been born with this congenital condition that apparently happened – it’s is very common in Japan. Believe it or not, a lot of young Japanese girls. I’m pretty sure a lot of listeners here have heard the 23andme, the DNA testing and it tells you about your background. I was curious because I’m like, I have, I am a hundred percent Mexican. I have no Japanese-Well, I found out that I was 18 percent Asian.

Jackie Camacho:        04:14            What are the odds to that, I don’t know if it’s related or I’m just like the serendipity of life, sometimes it takes you in all kinds of twists and turns and magical things. But those are a couple of the struggles. I also one of my most recent one and it was self-induced was deciding to become a pilot. So it was the hardest thing I’ve ever done in my life, just how intense studying both practically and knowledge wise, in the ground that as well as the or the air and I’ve learned so much about myself through the process of becoming as I call myself a “Pilotina”, pilot plus Latina.

Jackie Camacho:        05:02            One word, I’m a marketer, what can I do?

Jesse Stoddard:         05:07            That’s great. And so you are a pilot now? A small planes, small aircraft. Excellent. Well, congratulations. That’s very cool. That ups your coolness factor quite a bit. That’s fantastic.

Jackie Camacho:        05:23            My teddy bear thinks that too, I fly with a teddy bear.

Jesse Stoddard:         05:25            Yeah. And also I’m curious,since you were learning English and German, why the German? By the way?

Jackie Camacho:        05:34            I used to work with a German teacher that had a private Japanese private reading and math center, tutoring center and I used to basically grade all the papers and every time I went, she would, speak German to her children and a little bit of Japanese and like, I just got mesmerized by German because it was so, it sounded harsh. Words were really long and I love difficult things. I love to challenge myself. I started learning more about the culture and was mesmerized by this history of the culture. I actually eventually in high school became a German tutor.

Jackie Camacho:        06:15            I was the weird Mexican that spoke German. I’ll still get a kick out of that every time.

Jesse Stoddard:         06:25            I would love to hear just a little more about this. When you started your agency and you went out on a limb and it was as a second language for you, were there some challenges in that during that time too? And developing the agency and building it up? Sounds like it was, it wasn’t, it sounds like it was easy, but it couldn’t have been struggling with

 

Jackie Camacho:      06:46 a lot of limiting beliefs, as a young Latina, I was trying to find my identity. I was trying to find what was my place in the world, I was trying to find if I was Mexican or American or maybe a hybrid or who I really was? Then I started doing a lot of networking events and getting more involved with the community and I used to, like, I remember how frightened I was even though I love speaking with people just to show up with a suit. And I had one suit that I use probably 50,000 times before it was officially expired and it was like all these things I was battling with. And then I started finding out that the people that needed my services looked completely different than I did. They were not Latinos or Latinas or females or short like me.

Jackie Camacho:        07:41            They were typically Caucasian CEOs’ that needed guidance in their company. So even though there was this juxtaposition of me being a young Latina and who I am, I also inside of me, I had this relentless confidence that I was so passionate about helping people and I think passion drives us to do unbelievable feats and I literally would like stop before a meeting. I would close my eyes and just think of abundance, think of how I become a strategic trusted partner for this business that I can guide them even if it means not to get the business that day, even if it means – even if I need that business right now, even if it means to walk away from that opportunity because I feel in my heart they’re not ready for the services I provide or that I might not be the right fit.

Jackie Camacho:        08:34            So I started building one relationship at a time. Oftentimes they find my own limiting beliefs and really going deeper and finding that confidence and thinking “I got something to offer. I think I have a lot of value. I think that I could do that.” I started seeing results, so that gave me more confidence to the point where one day I looked at myself in the mirror and said, “Jackie, you are Latina and I love you exactly the way you are, bring on that fire, bring out the passion, bring your positivity and learn from the Caucasian CEOs that you’re working with. Learn their pragmatism and their results driven mentality. Learn about the pragmatic timelines, infuse that together to create magic and that’s what I’ve been doing for the last 12 years.

Jesse Stoddard:         09:28            Fantastic. Who are your marketing mentors? People that you learned from?

Jackie Camacho:        09:32            I don’t necessarily say that I have a list of mentors, specifically in the marketing world. My mentors have been more on the general business capacity. People that have built businesses to exponential growth, people that have bought, and sold companies. I got Michael Gerber. I had an opportunity to share the stage with him at a conference where we had an opportunity to hire him. His philosophies are phenomenal, work on your business instead of inside your business. Great way to create exit strategies for companies. I also had a chance to work with Tom Ziglar, again, working with him, he’s endorsed two of my books and really what I learned from that is I learned about the power of getting things done through people and understanding that everything you’ll achieve in life is through other people.

Jackie Camacho:        10:33            The marketing knowledge is the easy part for me. I mean, I understand how to engage people, how to activate an audience, I’ve done it for many companies, making them vibrant entities. But the biggest part that sometimes people miss is the trusted partner part. The trustworthiness, the human relations part of the equation. That is really the foundation of any good marketing program. So that’s where my mentorship has come from and I have hundreds of mentors and people that said, Jackie, I believe in you. I believed, and I believe and I will always believe in you. And to me, that is the biggest advice or the biggest gift somebody can give you.

Jesse Stoddard:         11:18            What is marketing to you? What would be a good working definition?

Jackie Camacho:        11:24            Marketing is the process of activating and engaging an audience through key messages that resonate with them in the right vehicles.

Jesse Stoddard:         11:36            I love it. In your view, what’s the difference between marketing and sales?

Jackie Camacho:        11:44            Big difference. In fact, I started my career in sales and what constitutes a sale is you literally having a contract signed by the buyer. What is the beauty about marketing is that I noted to do effective marketing, your responsibility is to create the context of inspiration, innovation, connection and engagement so that the buyer can be compelled to sign that paper. So I think that, marketing is more of a science fused with art. Sales is more of a numbers game, a pragmatic, fusion and relationship with trust and integrity and value and commitment and all that. But typically the process of sales begins way before with the marketing and with all the messages that lead to someone saying, you know what? I trust you and I’ve seen and you’ve proven to me that you’re the right fit for me, for what I need. Here’s the sale.

Jesse Stoddard:         12:54            That’s a great perspective. In brief, how would you put together a great marketing strategy?

Jackie Camacho:        13:03            Three simple, simple steps. I think I alluded to it earlier. One is define your audience or audiences. Typically you have three sets of audiences. You have your existing clients. If you have an existing business, you have your prospects that don’t know that they need you, and you have your strategic alliances that will never buy from you, but will be great referral resources and witnesses to people that need your services. The second step is creating and crafting messages that truly resonate with them and activate an emotional connection with those audiences and third, selecting the right vehicles to reach out to them on a regular interval frequency to ensure that you’re staying on top of mind, so when they’re ready to buy, they raise their hands and they can buy from you.

Jesse Stoddard:         13:53            That’s great. So we talked about strategy and some higher level concepts and maybe we can get a little bit more specific and this question basically is about planning rather than just the strategy in general. And in a nutshell, how would you put together the ultimate marketing plan?

Jackie Camacho:        14:13            Well, a lot of research I think is very important. I think also being able to go back to the source, if it’s an existing client and really gained some insights. A lot of times when we were crafting this timelines and this marketing strategies, we find that what the clients does for their clients is actually bigger than what they think. So what I gain on that insight, being able to analyze the competitive landscape, is it a blue ocean or red ocean strategy, how are we going to create those differentiators? And really going back, taking all that and redefining the essence, the why, the positioning statement of the company in basically correlation to the future where the way that you’re defining it now might not be the way that you want to be defined because you have a grander vision of where you want to be.

Jackie Camacho:        15:11            So matching up the new positioning statement, that “Why?” statement to the future and then lining up all the resources to be able to get there. I believe that there are five types of marketing and maybe for those marketers that are listening to this podcast, would probably go to like, who came up with that? Well, I did. So you can give me credit for that. But there are five types of marketing that every business should deploy, incorporate at certain times within the calendar year. One is foundational marketing and he’s basically what it is for an existing company is revamping the content and the creative to basically match up to the vision of where they want to be. Assessing that, almost auditing the brands to get it ready for the future. The second part of it is executional marketing is the contract that you create with your audience or your soon to be audience to say, you know what?

Jackie Camacho:        16:10            I am a legitimate business and I want to make sure that I add value to you in an ongoing basis. So that could be your social media, that could be your email blast, your blogs, ebooks, whatever the case might be with regular intervals to create a sense of expectation, to create a sense of loyalty and allow people to raise their hand when they are ready to buy. The third one is time bound marketing and it’s something that you lay on top of the executional marketing that allows you to create a pre, during and post campaign around events, whether it be live or virtual, to basically create a clear call to action with your audience. The fourth one is innovative marketing typically against something that sits on top of the executional marketing over a period of 90 days where pre, during and after or post promotion.

Jackie Camacho:        16:59            And it’s typically that type of marketing that requires the most amount of time for planning and the most amount of innovation ideas. It’s a collaborative effort and also it takes probably be the most amount of budget, but it’s disruptive in nature, right? It’s typically something that people don’t expect and like, “Wow, I can’t believe you’re doing that, and it activates people like anything else that you’ll do in marketing. And then the fifth one is cause marketing our USF for profit organization, creating strategic alliances with nonprofit entities. In order to elevate your brand, people love to see those third party endorsements, testimonials, reviews, media placements that enhance the credibility of your brands. I mean that is very, very important. Then on top of that, you’re getting the benefit of making an impact in the community. So if you can look at your calendar and say, over the first couple of months, I’m going to create a foundation marketing little period where I review and audit all the things that we have, all the touch points and see how that matches up to where I want to be. Then the subsequent months, remaining 10 months, you say, every month we’re going to do a blog, we’re going to do an employment of information over social media in this intervals, and then on top of that you can just lay the blocks and say timebound, innovative marketing or cause marketing or you can do maybe two timebound marketing initiatives on top of that for that calendar year and they could change the next year. So that’s usually how I think and create and deploy a marketing strategy because every one of those vehicles give you a completely different result and we need that combination.

Jesse Stoddard:         18:46            That was fantastic. What great content that you just delivered, that’s probably worth a few million dollars to somebody out there right there.

Jackie Camacho:        18:54            Well bring them over. I will continue to create content till the day I die in the marketing field. This is my passion and I’m not shy about it. One day, here’s my dream. Maybe you can help me make it a reality, Jesse. I want to create a museum. Maybe an exhibit with all the cool marketing calendars that I’ve created over the years. They’re each unique and different, they’re visually appealing, most of them, and I want to create an exhibit of the magic that went behind every one of those marketing calendars.

Jesse Stoddard:         19:33            I would go see that exhibit. That would be great. That’d be better than a typical art gallery for sure.

Jackie Camacho:        19:39            I agree with you, I’m convinced of that.

Jesse Stoddard:         19:42            That’s awesome. Well, thank you. So what are, what are your best, or maybe just your favorite marketing strategies that you’ve used? Maybe some specific things or ideas or examples from clients. Anything that you could give would be great.

Jackie Camacho:        19:56            Yeah, I mean I’ve had quite a few, but I’ll keep it short. If want to have a further conversation at the many, many marketing companies over the years – but one of my favorites was a campaign that we did, a Kickstarter campaign that we did for one of the chief racers or leads of a National Hot Rod Association team. His dream was to write a book, but before we get to the book, we needed to create an engaging activating campaign to basically get people to fundraise or to crowdfund $47,000 in 30 days. So now we’re talking about something very challenging, something that, as you know, with crowdfunding platforms and most of them especially like Kickstarter, you have a goal and if you don’t raise that goal, you’re basically the campaign goes down the drain, like it doesn’t go through.

Jackie Camacho:        20:52            So we had this major goal. We started working on this three months before, put together an amazing video. We put together all the marketing materials, social media, editorial calendar, put together a list of media to activate those contacts. And it was probably one of the most challenging campaigns that we’ve done, but also one of the most rewarding. One thing that we offered on the campaign was basically -my client’s boss has an airline, a small airline, and i’m afraid, I don’t know how many 747’s he’s got. He’s got a private jet and all that. So we said, what if we have him basically pickup up the winner of this package anywhere in the US and take you to any of the NHRA races that you decide and you obviously get to go on the pit area, you get to meet the drivers.

Jackie Camacho:        21:47            And we sold three of those packages like pancakes. It helped us get over the top. We ended up raising $56,773 in 30 days. And then we went on to create an amazing life changing book that was 72,000 words and launched it with all the crew chiefs in one of the races in Texas. And that to me was the most amazing highlight for a couple of reasons. This campaign shows that when you are vested in your client’s best interest, magic happens. I mean I went in as a CEO, leading a team of nine people from my agency, working their butts off for two months, two, three months before the campaign, not knowing if this company was going to go through. If the campaign didn’t go through, I literally invested two months worth of my team without any results, so it was something kind of different and unique.

Jackie Camacho:        22:48            I don’t do this everyday, but I really saw the vision to make this happen and I think marketers need to have a relentless commitment, but they also need to have a clear definition of what risk means and then trust your gut and say, “You know what? I don’t know how in the world we’re going to make this happen, but I see it. I visually can conceive that I can see this result.” And that’s what it took. It took vision, it took trust, credibility, hard work, innovation, thinking outside the box to make this company. And that book has touched thousands and millions of lives already in just the last three years. So that’s one of my favorite campaigns of all times, it’s amazing. I’m getting goosebumps just thinking about it.

Jesse Stoddard:         23:34            That’s a great example. What about technology? Let’s talk about technology for a minute. That’s all the rage in marketing now. Are there certain tools that you recommend or things that you like and that could be anything from software to apps on a phone to tech stuff. In your marketing world, what do you like? What do you recommend?

Jackie Camacho:                 24:02            I recommend a few things, one of them is Trello, which is a free app that we use for -I run my two businesses out of that, my marketing agency and my publishing company. This is what keeps the team organized, you can log on it from your phone and it allows you to have a snapshot of what’s going on today with each project. And of course it takes the rest of your team to be up to speed to make sure they’re doing the updates. So that’s one that I recommend. The other one that I recommend is using the technology of WordPress and all the different applications and plugins. You will be blown away by the magic of ready made, ready to plug in solutions that you can add to your website and have the experience be more enjoyable for the user.

Jackie Camacho:                 24:52            And also use it to add value. Like right now we on our website, we added a five types of marketing assessment so that you can literally, rate yourself on a scale from zero to 100 by answering some simple questions. And we use technology a ready made plugin application that we put on our website and now, a lot of our clients are loving that. The other thing that I recommend is that, I actually use this a lot to debrief my clients, my team primarily. I use my recording app on my phone and what I do is I record this JJR Marketing audio debriefs. What I do is instead creating a debrief document, I create a brief for, before we get to the creative brief, this is more like, what did I experience in that kickoff meeting? What did I experience in that initial meeting with that client where we were talking about their pain and what they needed and all that. When I do it via audio, I’m able to infuse passion. I’m able to fluctuate my voice to be able to accentuate things that are important for the team. My team loves that. They feel like they were in the meeting with me. So those are three of the many that I use that to make my life easier.

Jesse Stoddard:         26:16            Do you just text message those or send them via email. How do you deliver those to people?

Jackie Camacho:        26:20            Both, if they’re big. I emailed them most of the time I text message them, but I also many times, I have a reference section that we create on Trello and I tagged the team and say, here are, here’s the JJR audio debrief from the client, for the clients. I log it in there and I just tell them, say “Yes i did” to make sure that, I knew that they listened to the audio. It kind of like, yes I did it.

 

Jesse Stoddard:         26:50            Great. And is this is for your client or your team or, and your team, do you have some for your team and some for your clients?

Jackie Camacho:        26:57            Most of the time it’s for my team. On some occasions, I use audio files for my clients as well too. Maybe they’re super busy, I can’t get hold of them and I just like literally capsulate this divine downloads as I call them ideas that all marketers get. If you love marketing, you get them all the time.

Jesse Stoddard:         27:19            At random times while you’re driving or maybe when you’re sleeping or something.

Jackie Camacho:        27:23            The idea that I can change the world. Just to give an example, an idea that I had last week and a connection that I made just got 200 kids, new beds. They will have 200 kids get new beds before the end of April. Like it was a divine download of some idea, it was alignment with the frequency of a marketer and seeing the dots sometimes with the dots are not visible. Like what do you see the dots? And they’re everywhere, don’t just see them? So I think that’s the effects of a marketer. The symptoms of a marketer,

Jesse Stoddard:         28:01            I know you’re an author and you’re probably a reader too what marketing or maybe general business books do you recommend?

Jackie Camacho:        28:08            E-Myth, for sure. How To Influence Friends and Win People by Dale Carnegie, I also read many times Think and Grow Rich by Napoleon Hill. I’m reading a book right now that is pretty interesting and that is Hygge this new phenomenon that we’ve been hearing about from the Danish about how they create and encapsulate happiness. They are the happiest people in the planet and they have some of the most horrendous weather in the planet as well. So I think as marketers and as leaders, this energy that we exude inspires people. The more that we work on ourselves to find that happiness, the more ideas that we come up with, the more possibilities that show up and I have proven that a thousand times. It’s contagious, I have so many referrals that “knock on wood” if everything fails or something up here too -but part of that passion, they said, “Jackie, I don’t even remember anything like that. I don’t remember what you said, but I just remember how you made me feel this passionate and you still have that after 15 years. I do, I’m working on it everyday.

Jesse Stoddard:         29:25            That is wonderful. It is contagious. You mentioned referrals. What is your unique selling proposition and what’s a good referral for you?

Jesse Stoddard:         29:36            Well, my ideal market is B2B companies between $5-$50 to a $75 million in revenue. They’re IT, professional services and manufacturing. That would be my sweet spot. However, I do work with some, bigger fortune 500 companies and bigger companies. I want to reach out to the consumer segments, consumer markets. But for me, people that are ready to make a change in their marketing, ready to explore uncharted territory, people that are really open and that are willing to invest some money too because obviously, that makes a big difference. Now I’m at a point in my life Jesse, where I get to choose who I work with. I’m in the point in my business where I literally have walked away from six figure opportunities because it wasn’t a right fit. And I’m not afraid of that, I’m not afraid of saying, our core values do not align and I’m okay with that. I come from that place of abundance and I think that has been the reason why we get so many referrals from all over the world. People that want to experience something different. My unique selling preposition is my passion. I mean, this combination of passion and really make it happen attitude and results.

Jesse Stoddard:         31:12            So how can people find out more about you? If you have any special offers or anything going on right now or maybe a new book? How do people get a hold of you or what website should they go to?

Jackie Camacho:        31:23            Well, if they want to find out a little bit about my crazy adventures and my books and business and marketing things that I do, they can go to my website, www.jackiecamacho.com and they can also go to my agency website, www.jjrmarketing.com where you’ll see a free downloadable assessment. I actually even have an app to educate business people about the 14 main marketing deliverables, what they do and the correlation of effectiveness to their cost. So that’s another thing that I’ve done to help our industry, our amazing, ever-growing, fascinating industry of marketing.

Jesse Stoddard:         32:10            Can you think of anybody else that I should interview for this Marketing Strategy Show?

Jackie Camacho:        32:16            I have actually a couple of my clients that they are not necessarily marketers by title, but they’re phenomenal. They’ve done some unbelievable things. So I’ll definitely send some people. Tommy O’ Donnell is one of them. And John K Coyle he is a Silver Olympic medalist, I think he’s done pretty amazing things himself.

Jesse Stoddard:         32:44            That is great. Well, thank you so much for your time today. This has been fantastic. Really great content that you delivered and love your energy and, love to do a part two potentially down the road. See how things are going for you as you continue to progress. And do you have any last words?

Jackie Camacho:        33:03            Live the amazing, the more that you aligned with your passion, whether it be marketing or any other industry, do it, do it with your heart because everything will come to you from that place of abundance. And the last thing is from that place of passion, create intellectual property. Create as much intellectual property as you can to continue to build your brand and take it wherever you go.

Jackie Camacho:        33:32            Thank you, Jackie. That’s excellent.

Making People’s Lives Easier with The Brand Doctor Henry Kaminsky Jr.

Henry Kaminsky Jr Founder of Unique Designz shares his humble beginnings as a one-team graphic design company to a team of 16 designers generating multi-million dollar revenue annually in a span of ten years. Henry also talks about how he became the Brand Doctor and his approach in finding the business solutions using branding strategies.

Henry Kamisky Jr, Founder of Unique Designz

Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is the author of the Amazon best seller “Refuse To Give Up.” He’s also the host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping entrepreneurs that need help with converting their expertise and personal brands into scalable business models.

Listen to or download the audio Podcast via Soundcloud:

Show Transcript

Jesse Stoddard:         00:00            All right, I’ve got Henry Kaminsky Jr. on the line today. I’m so happy to have you, Henry. This is awesome man. He’s from a Unique Designs by the HMK group. Full-service graphic design, branding, a marketing company. Man, you got to be busy. You’ve got a really good camera and microphone, I’m already jealous of that. Tell me a little bit about yourself and I’ve got microphone envy.

Henry Kaminsky :       00:24            Yeah, tell. Thanks for having me on the show, man. I know we connected via a mutual friend, David Melton. Thanks again for connecting us. It’s a pleasure to be here and just to provide as much value as I can for your audience when it comes to building a brand and building a business. I’ll do that real quick. Two, three-minute version of my backstory. So, started at a graphic design company, one man band 10 years ago, by accident. I was working in corporate at a hospital doing fundraising for sudden infant death syndrome and I’ve met some really awesome folks in that position and I needed marketing materials for all of the events that I was creating and promoting and executing and I landed Z100 as a sponsor one year and we needed some really good graphics for the marketing.

Henry Kaminsky :       01:22            I went to my buddy and I said, “dude, can you help me out here”, I sat next to him and he did all of this graphic design work and at the time I didn’t even know what graphic design was, but I was enamored and fascinated and I said, “I will learn this one day.” I started to go to town. I had my boss pay for the Photoshop program. I started doing all the invites in-house and eventually, other departments in the hospital started picking up on my eye for design. They started asking me, “hey, can you do our invite for, for our department?” And I said, sure. And then I took the business outside of work. And started building up a little book of business and eventually what happened was, I remember I had this little, I lived in a tiny apartment and I had this bar with two little bar stools and I had a laptop similar to this one and I didn’t even have a mouse.

Henry Kaminsky :       02:15            I literally designed with the Pan that was on the laptop because I didn’t even have the money to buy an external mouse and I designed like 20 hours a day and I finally got really good at it. And what was happening was, you know, things align, things happen at the right times. There were some major downsizing going on at the hospital. I started to feel it, they were splitting up half of my work day doing administrative menial tasks and when right before 2007 rolled around, or I should say 2008 rolled around, they came to me in December and they said, “you know, come January, you could stay here if you want, but you will be consumed as the secretary.” And I said, “man, that’s going backward in my life”. So,I said I’ll pass and I will start Unique Designz for real and I put my head down to the grind, we’ll 20 hour days just designing my ass off. And when I picked my head back up a year later, my accountant said you did 248,000 in revenue by yourself. I didn’t have a team, I didn’t have, I, you know, “nothing”. That was just me. And I said, “I could do this. And so that’s the backstory.

Jesse Stoddard:         03:37            That’s amazing. And now you guys are doing what, how much business are you doing now?

Henry Kaminsky :       03:46            Yeah, so we broke a million after year three and then it’s kind of been up and down, it’s been 60, 80, 90 a month. And then it would, it wavers. But right now we’re doing a steady, a steady business. My goal is to really refine the business this year and become working with less people, making more money. I think as entrepreneurs, we all want that as our end game and our end goal. And so when I decided to do is raise all my prices, I was not being, I was not charging my worth, and raised all my prices and built out a very robust team. So now there’s 16 of us that work underneath my Project Manager. So I’m sort of the general and my project manager’s, the lieutenant or the captain and she handles the whole team. So, I get in there when I have to, but my superpower is work with the clients. You know, I’ve been doing this for 10 and a half years now, so I know what works, I know what doesn’t work. I’ve finesse the – a systematic way of creating beautiful brands for entrepreneurs. And what I’ve realized over the past maybe 18 months or so is that I love working with entrepreneurs that want to make other people’s lives happier.

Jesse Stoddard:         05:11            I got to ask about this. You just gave me a question popped into my head. So you went way beyond graphic design. Got into branding in general. And because you’re working with entrepreneurs and you are an entrepreneur, you probably get into messaging right? And how messaging applies to branding. And you touch on that a little bit because I think a lot of people are confused about what branding even is.

Henry Kaminsky :       05:31            Right? So let me, let me give you the Marty Neumeier definition of branding. It is that gut feeling people get when they interact with you and your business or I should say your business in general. So it’s the feeling. That’s what branding is. It’s not your logo, it’s not your website, it’s not your social media presence. That’s your brand identity. That’s what people see, now even that evokes emotion and evokes a feeling. So how many social media platforms, fan pages or business pages have you gone to? And within three seconds you feel like they’ve been in business probably a month because of the way that their identity is positioned. That looks like they got their stuff done on Fiverr and it just looks really half-assed than amateur. Right? And then you go to somebody like

Henry Kaminsky :       06:23            Perdeep saying that one of my clients who just about to graduate the Brand Accelerator Program, you go to his social media, Linkedin, Facebook, Youtube, Twitter, and you see a multimillion dollar business there and that’s what he does.

Henry Kaminsky :       06:40            And a lot of you guys are probably saying, “well, I’m not a multimillion dollar business. I can’t afford that.” Well, my question is, “how much is it costing you per day?” If you’re not investing in your brand identity and you’re getting overlooked by high-quality clients because you look amateur, how much does that cost in?

Jesse Stoddard:         06:59            Yeah, fair question. A lot of money. Opportunity cost. So let’s go back in time a little bit, who are your marketing mentors and or are currently?

Henry Kaminsky :       07:14            Well, I’ll give you the entrepreneurial journey real quick. So everything was fine and dandy. I really have broken up my work through the nightlife industry as that when I first started. So I was doing a lot of the club flyers and designs for almost every club in New York City. And I should say in New Jersey, I spent a lot of time and some of the clubs in New York as well doing a lot of their stuff, but that’s how I got my foot in the door with really starting to understand what entrepreneurship is, building a business, building a brand and all of that.

Henry Kaminsky :       07:46            And then you get older, you get married, you get out of this scene, right? And you don’t want to do it anymore. And what happened was the scene started to go downhill. It became a commodity. People were doing flyer designs for $30, $20, and you’re not going to sustain a business with that price point anymore. So I got out and I realized that like I was just a designer, like I didn’t know anything about business. I just grind it. I was a grinder, right? And there’s only so long you could grind until the market changes. Fiverr comes out and they kill me and my price point. And I say to myself, how am I? I say to myself, all right, well now Fiverr comes out, what do I do?

Henry Kaminsky :       08:40            So at the time I was like if I can’t beat them, join them. And so I became a Fiverr designer and I was charging 100 bucks for a logo design. I believe they call, “you’re slumming it years,” right? That’s what it is. I mean that does pretty much what I’m doing. But I’ll never forget the day Jess, I had this girl hire me $5, do a business card design. She rang me, she dragged me through the mud. It took six hours in total, do the math. It was about thirty cents an hour. I was getting paid on the project and I said I’m done. I’m done. The problem was I had a lifestyle. I didn’t change it. My business was bombing terribly. I wasn’t changing my lifestyle. So my bank account was diminishing by the day and at the end of about a month and a half.

Henry Kaminsky :       09:34            I was negative $2,500 in my business account and I was hiding it from everyone. Everyone thought we were fine, my wife thought I was fine. And what happened was, there was this one day I was at a barbecue and I still everybody having a good time and I was miserable inside because I kept hiding this defeat, if you will. And I came home and I said to my wife, I said to myself, “I have to tell her what’s going on. It’s not fair to her. Right?” And “I said, if I tell her maybe it’ll go away, maybe it’ll get better.” And when I did was I sat down and I said, “Tori, we have a problem. Houston, we have a problem.” And I said, “here’s what’s going on. You know, I’m at wit’s end. I don’t know what to do.

Henry Kaminsky :       10:24            I have some cash, but it’s very little, but here’s, what’s going on.” And I wasn’t sure what kind of reaction I was going to get to be honest with you. And she jumped out of the bed, grabbed their laptop, came back to the bed, looked at me and said, I thought she was going to be like, “I’m going to find an attorney.” But it was the exact opposite. It was “we have work to do, let’s go.” Well. And we sat down and we were up to three in the morning, doing competitive research. And I was looking for some sort of..

Jesse Stoddard:         11:00            Hold on a sec. Hold on a sec. This is your wife? That’s a keeper right there. How long have you been married?

Henry Kaminsky :       11:09            It’s going to be seven years this year. Oh, congratulations. You got kids to a seven-month-old boy.

Jesse Stoddard:         11:14            Congratulations. I’m sorry to cut you off there. I just had to.

Henry Kaminsky :       11:22            No, it’s all good. So I did a lot of research. I bumped into digital marketer online and eventually found my way to ClickFunnels and then introduced myself to Russell Brunson because I was at the point where I was listening to his podcast and he kept saying, Inner Circle Group, My Inner Circle Group. And I was like, what the hell is this Inner Circle Group? So long story short, I, I apply to be a member. I didn’t realize it was $25,000 to be a part of it. I talked to the salesperson, Robbie and I said, “there’s no way in hell I’ll be able to afford that.” He says, “all right, well give me a minute. And this is the whole sales script.

Henry Kaminsky :       12:01            It’s so funny because I learned that after I got into the program, There was a $10,000 program. Now mind you, I didn’t have a pot to piss in. It was a negative $2,500 in my bank account, Robbie comes back and says there’s this 10 grand program, you know, it’s very similar to but it’s 10 grand. So I said, dude, “I don’t have that, but here’s what I gotta do, I’m gonna pull out my credit card and I got to take a chance.” I gave him the 10 grand and I said to myself, “it’s not If this works, it’s When this works”. And that was the rest. That was the end of the story. Got on the phone with Russell and we do this decade in a day call and we’re both hysterical crying and I’m telling him my story and he hires me on the spot to help him with his first book launch.

Henry Kaminsky:                 12:52            Gave me like four or five grand. So that was half of the investment right there. And then within six weeks, I’m sorry, six weeks I made 10 grand back. And within 16 months I did 500,000 in revenue. So who was my mentor? That’s, that’s one of them. Pretty good. And then he introduced me to Tony Robbins. I knew Tony Robbins was, but I thought he was some culty, religious guy. I’m not going to lie. I thought he lived on some compound out in Texas somewhere, but when I realized Tony was one of Russell’s big mentors and I really dove into Tony and what he was standing for and all of that, I really got. I enjoyed him, started devouring his stuff, went to Unleash the Power Within in Chicago. That was a cool experience. Then I started to get a little savvier with a entrepreneurship.

Henry Kaminsky :       13:52            Russell opened me up to a lot of different things. And then I realized that if I really want to take this business to the next level, I got to replace myself. I got to become the CEO. You can’t do all of it on your own and you’ve got to start building out a team. And so I started to build out, listen to Russell’s podcasts and videos. He talks about me a lot in these talks about how I  referred to an old eighties or nineties cartoon called Voltron. I built out my Voltron team and so I get it. I was and so I built out my Voltron team and then just the business exploded and I realized again, I had to get out of the commodity business. I started following Gary Vaynerchuk, another one of my – he doesn’t live too far from here and Wine Library isn’t too far from here.

Henry Kaminsky :       14:46            I met him several times and he’s a good guy and he gives me a little nugget every time I meet them and I started to really pick up on what I need to do in 2016, 17, 18 and beyond to really sustain this business and its build brand. I’m not building websites, I’m not building logos for people. I am building a difference in people’s lives. I am giving people the clarity that they need to find their purpose, to take that purpose and scale it and to make sure that it is scalable. And I realized my why and it all stems back to when I was a young kid. I was 10 years old and my parents went through a horrible divorce and I broke down in class when that was in fourth grade, and the teacher, Mrs. Harris, I’ll never forget her name.

Henry Kaminsky :       15:44            She stopped class and she started helping me and just coaching me through my feelings and it was so weird, by the end of the class, I was in the back of the room in the coat closet and one by one my fellow students were coming back to me asking me for advice and I’ll never forget that it was the first time in my entire life that I felt significant. I felt like I was loved. I felt like I was enough and that recently I’ve been talking about that more because as entrepreneurs it’s a lonely road and I remember prior to that day as I watched my parents argue and I was, no, I’m an only child. You know, as I watched my parents go through this terrible divorce, I felt lonely. I felt isolated. I felt like I had nowhere to go.

Henry Kaminsky :       16:49            I felt like I would be trying things and I’d be falling on deaf ears, all the things entrepreneurs feel as they’re building their business. And I said, this is my time, this is what I’m put here to do, and I’m not to go deep into the weeds here, but my parents, it took them 16 years to conceive a child. And my mom, God rest her soul, she would tell this story to all her girlfriends. “He’s my miracle baby, I took me 16 years to have him.”. And as a kid, I thought it actually took 16 years to conceive a child. I didn’t know about the nine-month process. So I would tell people – but when I was two I almost died and it was some really weird, really weird, rare condition. They got me to the hospital, they pumped my life back into me. And when I heard my mom tell that story over and over and over as a kid, I felt like I was here on borrowed time. I felt like there’s more to this life of mine than what meets the eye?

Jesse Stoddard:         18:02            Is that why you were also later involved with the SIDS, Sudden Infant Death Syndrome, is there any relationship there?

Henry Kaminsky :       18:09            Listen, now I look back hindsight’s 20/20, right? Yeah. Everything happens for a reason and I think that it’s no coincidence why I landed that position. But I didn’t see the correlation when I went for that position. I had no idea. But when you look back, and it’s funny you mentioned that, I kind of got chills because I looked back and I go, I’m not “woo-woo” by any means, and I’m not that religious type of guy, but man, when I tell you, as I get older, I get a little bit more spiritual and I look and I say, “life happens because of you, it doesn’t happen to you.” And everything that has happened to me in my life was manifested by me.  It happened because of me. And it’s just crazy how everything has led up to today I’m on a podcast with you reaching out to hundreds of entrepreneurs, thousands of entrepreneurs, helping them sort of understanding my journey. And I’m sure there are dozens that could relate and just tell them that they’re going to be okay. You have to focus, you have to believe, you have to, you have to work hard. But at the end of the day, Jess, you got to find help.

Jesse Stoddard:         19:32            Since this is the Marketing Strategy Show, I got to ask you what, what is marketing to you? And like if you had to define it or if you had to give somebody a working definition when somebody says what’s marketing? What do you say?

Henry Kaminsky :       19:44            So marketing is the bridge between your brand’s messaging, what is your offer, your value to the world? Marketing is the bridge between that and your audience. Simple. That’s it. Marketing is just that bridge. And so there are tactical ways to do marketing. Social media, pay per click, influencer marketing, there are a thousand ways to market, but it makes no sense if you don’t have a brand with a clear message and you don’t have an identity that’s going to back up the credibility and trust that your business has and your business delivers. That’s one of the biggest things that my mission is to help entrepreneurs look and feel the part so that they can charge the part.

Jesse Stoddard:         20:46            What’s the difference between marketing and sales to you? Sometimes like in a company there can be, there can be a fight, there was a misunderstanding. A lot of people don’t know the difference.

Henry Kaminsky :       21:01            You put me on the spot there and that it’s designed to do that. I remember reading something back when I forget, but about the difference between sales and marketing and sales is like the close, it’s like the end of the road. So you’re either in or you’re out and marketing is sort of the before, it’s the feeling, it’s the relevancy, it’s are you resonating? It’s like that. So it’s, it’s tough. I mean, I really don’t know. I struggle with this a lot, you know, maybe I bring my wife in here and she’ll answer it for you better than me, but without sales, you don’t have a business, let’s put it that way. You don’t have a business. Marketing is again that bridge. So it’s how you communicate, and sales should be a yes or no answer based on how good your marketing is.

Jesse Stoddard:         22:10            That’s a good tip. In brief, what does it take to create a great marketing strategy? You’re working with a business and you’re going to help him out. What do they have to do to create a good strategy?

Henry Kaminsky :       22:17            One thousand percent do not open a business if you do not understand who it is that you’re truly serving. I don’t even design anything. I wouldn’t even design a Facebook or a social media identity for someone without going through a thorough discovery session, they call me the brand doctor and I work very much like a physician, like a surgeon, if you will. I do a thorough diagnosis before I go into surgery. I would never go into the operating room on someone’s brand without doing a very thorough diagnosis of what the issue is. 99.99% of my patients don’t do the homework on their audience and that is a snowball effect of improper messaging in proper identity. They start to battle obscurity. They fall on deaf ears because they do not go through the proper homework and research.

Henry Kaminsky :       23:30            So when I do is I’ve developed a system to go through an extremely in depth strategy with them to understanding who their audience is, why are they doing what they’re doing, their purpose, and figuring out where some of the gaps are, where some of the leagues, how can we improve them and really defining their goals as a brand, defining their values as a brand, finding their customer’s journey and really understanding user profiles and understanding them inside and out. When you know that person inside and out, then you could speak to exactly what it is that hurting them. And if you have a solution for that, you win.

Jesse Stoddard:         24:19            So we talked about strategy on kind of a high level if you had to get a little bit more granular or more about tactics. So let’s switch from strategy to tactics and somebody said, well, “I want you to help me to put together the ultimate marketing plan for my business.” I know that this may be a little bit of a tricky question. It always is, but just do your best. Or you might have an example of what you would do. How would you put together that ultimate marketing plan for them?

Henry Kaminsky :       24:45            I’ll give you the perfect example. I mean, I practice this myself with my brand. I’m on social media all day, like my team does a lot of the tactical work, but I’m out on social. If I’m not on social media, I’m working with clients one on one and when I’m on social media, I’m engaging with my audience and I am constantly asking questions. So if you want to develop a great marketing plan, the first step is to get out there in front of the audience that you want to serve and start asking them questions. What is hurting you right now? What is keeping you up at night? Why are you doing what you doing? What is the last thing that you bought for your business? If you’re B2B.  What’s the last thing you purchased? When it comes to blank, you start to get all of that information and now you’re like, “aha, now I can create a marketing message or a brand message that resonates with them”. Now you got their attention. Now, what happens? Sales.

Jesse Stoddard:         26:05            I love the way your mind works, it’s great, man. It’s great. I got to ask also, what’s your favorite or your best marketing strategy that you’ve used? Maybe an example of a marketing strategy that, that maybe surprised you or worked really well?

Henry Kaminsky :       26:22            Okay, I was a creative, as a designer by trade, we as designers have a hard time putting a dollar amount value to our work because we’re helpers, we’re problem solvers. We want to help people, genuinely want to help people. And one of the biggest things I struggled with was understanding my worth and understanding what my work does for an entrepreneur. So it’s not designing a logo, it’s not designing a website, it’s building confidence not only in their business and brand but in themselves. I have a client, Mike Saunders, who after graduating the Brand Accelerator Program says to me, well, not only does my brand look amazing, but you have empowered me with so much confidence inside of myself when I get on sales calls. I’m so proud of the brand that’s out online right now, I’ve so much more confidence on sales calls.

Henry Kaminsky :       27:19            I’ve been able to land way more deals and close way more sales because now I’m confident.  I know I am good at what I do. And, and so getting to the point, I was very hesitant to put a consultation fee in front of a talking to me prior to ever doing any work and people were like, what are you crazy too, people are going to pay you $100 to talk to you for half an hour. Like who do you think you are? And I said I’m the Brand Doctor. And I said, “people pay for MRI’s all day long. They don’t know what’s wrong, but they pay for that MRI to kind of figure it out. And so it’s the same thing. My time is worth money. So was yours. So if you’re looking for a solid solution, then you want to talk to an expert, you want to talk to somebody that really knows what they’re doing, well that’s going cost money.

Henry Kaminsky :       28:23            And so what that does on a couple of different things, one, it qualifies a potential patient, right? If they don’t pay then they don’t get to talk to me. And that’s fine. They go about their day and no harm, no foul to any of us. But when they do pay that $97, I’m not getting rich off of that. What that tells me is that they’re serious and they want to move forward. They want to find a solution and they’re entrusting me to do that and to help them with that. And so that $97 I use as ad spend really that, I mean, that’s what it covers. but that when they get on the call with me, it’s a way different client than somebody who didn’t pay the 97 because there’s no skin in the game. They’re like Freebie seekers.

Henry Kaminsky :       29:23            So whatever I tell him, it doesn’t mean anything to them. It’s like losing a pair of shoes that somebody gave you for free. You don’t give a shit, but you lose a pair of Gucci, sneakers, you’re pissed. You’re pissed. You spent $700 on those damn things, right? So there is a much more serious client. So that marketing strategy has helped me tremendously qualify my client and really close more business because those people that I get on the phone with, those are the ones that want to move forward and they have it in their head before they even get on the phone with me. I want a solution and the Doc is going to help me get it.

Jesse Stoddard:         30:03            Very good strategy. I love it. Positioning too. What are some key technology and tools that you recommend or that you use?

Henry Kaminsky :       30:14            The Internet has made the world so tiny, right? So I use Zoom. As far as technology goes, this is gonna sound a little out there and people are probably looking at some tactical stuff, but I use an app called the Five Minute Journal and the Five Minute Journal really helps me set my mind, set up for success. The minute I wake up and it asks me the same questions every morning and it’s a very simple app, but it primes my brain to succeed that day when I don’t do it when I don’t pop in and do it, I feel like the day is a little off kilter. So that is a tool that I use on a daily basis to set my mind up for success because it all starts there. Okay. So Zoom, the Five Minute Journal, which is an App, it’s $4.99 and so cheap they have the book and it’s like 30 bucks if you’re one of those guys that want it hard copy, but it’s the same exact thing.

Henry Kaminsky :       31:35            As as technology, some other technologies, I mean, I’d be stupid not to recommend ClickFunnels. I mean, ClickFunnels is a heavily embedded into my business. It’s given me the ability to scale my business to beyond my furthest dreams. So that’s a software that I use. I use quickbooks, I use, um, what are some other things that I use and that’s some of the basic stuff, but, Dropbox, is another, is another technology software that I use. Basecamp is another project management software. I run everything through systems. That’s how I’m able to scale my business and Basecamp has been a beautiful thing. I mean, each client has their own portal and they go through a process and there’s no skipping the process, I believe in it and it’s been able to really grow my business to what it is today.

Jesse Stoddard:         32:35            What, what about books of what marketing or business books do you recommend? Well, How to Influence People, right? How to Win Friends and Influence People. That’s a classic. I have a book called the – for all the coaches, consultants out there that are interested in this book. It’s called The Win Without Pitching Manifesto. It is – a graphic designer is an author, however. So he talks in those terms. However, take out the graphic designer, put in coach, consultant, the proclamations will stand true to entrepreneur. It has completely leveled up my thinking and gave me the ability to charge more because now I understand the logic behind it. So that book is just an amazing book and there’s one other book, again, not really in the business sector, but I just recently read this book called E2 by Pam Grout it’s a book about spirituality and how you create your life and if you just focus, stay specific and use the energies out there in your favor.

Henry Kaminsky :       34:04            Anything is possible. I’ll give you a quick example. I was struggling with this, software that I use for my multi-camera setup here in my office and I was on a zoom call with my media coach and he was like, “dude, you keep shooting your facebook lives from that one angle and if people are just bored of it.” And I said, “Jess, I know I’m not. I’m struggling with this software that I’ve been using for months. It’s just not reliable. I have it right here. I will find a way by Friday to get this to work again. ” So I’m in the shower two days later and I realize that I have Zoom and I realized that there’s toggle functionality if you have multiple cameras. I said I, and this was like five in the morning.

Henry Kaminsky :       35:03            You’re gonna laugh because I was up early feeding my baby. So at 5:00 I get out of the shower, I fly down to my office, I have this private facebook group that I test stuff on and I go on zoom, I go live and I start toggling through and it’s working.

Jesse Stoddard:         35:22            Can you show us a little bit? I know that it might not be set up, but yeah. So if you, anybody watching this actually the video version of this.

Henry Kaminsky :       35:33            So there’s a camera behind me that I like to get this angle from because it kind of gives you the depth of my office. It gives you the big screen that I usually do presentations on and stuff. And then there’s a camera over here that is set up.

Jesse Stoddard:         35:50            Yo do get snow out there.

Henry Kaminsky :       35:51            We got quite a bit of it. Then we’re supposed to get some tomorrow, I mean this week. And then I have this camera here.

Jesse Stoddard:         36:00            What is the hardware component? Is there something that’s so that you can control them all?

Henry Kaminsky :       36:13            So it’s all Logitech camera. But believe it or not, they’re all USB based and remote control. Does it all.

Jesse Stoddard:         36:22            Can you flip back and forth between the different cameras?

Henry Kaminsky :       36:26            So basically as you’re talking, we can continue the conversation and then you see me here and then we’ll flip the camera too, and we’ll go over here to camera 2, and we’ll talk on camera 2 for a little bit and then we’ll go to camera 3, which is over here. And that’s sometimes the remote catches, the other camera and it moves. So there’s that camera. And then as we’re, as I like to talk to and really make eye contact with my audience will go this angle and now you got me straight on. So my wife makes fun of me all that. She’s like, you’re such a Dork. with this stuff. But I was like, well, who else is doing it on Facebook?

Henry Kaminsky :       37:09            So we got Logitech cameras. There’s what, four cameras or, or what?

Henry Kaminsky :       37:12            Yeah, three. Three. Your laptop ones. Laptop. And then I have this beautiful mike here.

Jesse Stoddard:         37:19            And then they’re all wired USB and then they all channeled into. You must have some, a hub or were they all plug in or something?

Henry Kaminsky :       37:26            So I have multiple USB inputs on my laptop. This laptop is a monster. And they all plug and this is home base.

Jesse Stoddard:         37:40            Very cool. See, that’s a good tip right there for anybody that’s trying to do more Facebook live and want to make it more interesting.

Henry Kaminsky :       37:45            Listen, you got to capture people’s attention, man. It’s 2018. And if you’re not, you know you’re going to be out of business because it’s about being creative with it.

Jesse Stoddard:         37:56            We’re just about out of time. But I want to before we wrap up, I want you to tell us again what your USP is unique selling proposition, and what a good referral for you is. So if somebody is listening to this right now, who is a good referral for you?

Jesse Stoddard:         38:12            So a good referral is as an entrepreneur who’s hit a glass ceiling, they’re doing pretty good, but they know that they have so much more potential to do better and their product or service has a deliverable that truly helps people live happier lives. I’ve worked with a lot of folks in the fitness industry, not by mistake, it’s because they’re trying to help people live healthier lives. And I’ve worked with tons of coaches and consultants that have a practice that helps people live a better life. So it’s those folks. But then, you know, there may be some folks that are just starting out that actually have some capital to play with and they want the guidance right from the gate. I work with a very awesome client, New York City, on a client. She has an investment capital that she invested in me and my agency to get her brand off the ground from scratch.

Henry Kaminsky :       39:09            She said, I’m not making any mistakes, I’m hiring the best and I am going to have you guide me from day one. And so it’s those folks there. So, you know, I’m not cheap by any means. So you get what you pay for and I always say “do you like to gamble and nine times out of 10 people are like, “no, I don’t.” And I said that’s why I invest on certain things for that assurance. I’m not trying, if you think I’m expensive, hire an amateur. See what that costs you.

Jesse Stoddard:         39:41            So how can somebody get ahold of you? What’s a good way to get in touch with you if they want to learn more? And do you have any specials going on right now or anything you might want to offer?

Henry Kaminsky :       39:49            Yeah. So the best way to get ahold of me is my website, believe it or not, because everything channeled out of that. So you can find me on social media, you could find my Youtube channel, Instagram, Facebook, and the URL is www.uniquedesignz.net

Jesse Stoddard:         40:17            Good. Awesome. All right, cool. So, who else should I interview for this Marketing Strategy Show? Does anybody come to mind?

Henry Kaminsky :       40:27            What a great question. I think David Milton would be a great guest. Phenomenal copywriter, he is a phenomenal copywriter. Another individual that you should look into is Jesse Miller. We branded him as the CEO’s Coach. And he works specifically with CEO’s on helping them just run a tight ship and help generate tons of revenue for their businesses. And there’s another guy Perdeep Sangha. We branded him as the Superfans Coach and he knows how to help you generate super fans, not only inside of your brand and business but outside of your business. And so those two guys are phenomenal individuals. They’ll give you, they’ll give you a run for your money guys.

Jesse Stoddard:         41:21            Awesome. Thank you so much again for your time. And is there any last words?

Henry Kaminsky :       41:27            Listen, you know, when you’re running your business and building your brand and running your life as an entrepreneur. You know, I look at entrepreneurship like I look at brands, EKG, there’s a lot of ups and downs and that line is constantly going up and down, right? Then I’ve seen businesses flatline and just understand and ask yourself what line, what I’d rather be watching right now, the flat line or the up and down EKG line. And why I say it this way is this, as an entrepreneur, you’re going to go up and you’re going to go down and that’s going to happen your entire entrepreneurial career. Your mindset should be, “it’s not If but When this happens” and that will put you through, that’ll get you through all those low points and help you build that brand and business that eventually you will be proud to promote.

Jesse Stoddard:         42:36            Perfect. Thank you, Henry. This was awesome, man.

Henry Kaminsky :       42:39            I appreciate you having me dude. It was very awesome to finally meet a fellow Frank Kern, Inner Circle member and good luck with everything that you do in the future.

Jesse Stoddard:         42:53            Thank you. We might have to do a part two because this was pretty meaty here, so thanks.

Henry Kaminsky :       42:56            Hey, listen, I’m down. Alright, take care.